The Fortune at the Bottom of the Pyramid book review

September 20th, 2005 by Dave Leave a reply »

fortuneThe Fortune At The Bottom of The Pyramid: Eradicating Poverty Through Profits

by C.K. Prahalad

Professor Prahalad, a respected business management consultant, shares results from in-depth case studies developed by his MBA students on how some multi-national organizations are targeting the world’s poor with specific products and services and the consequences. If you think globalization is all bad, this is a helpful and provocative read.

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